California based design agency Rapt Studio has used curved furnishings and soft colours to create a calming ambience inside the Santa Monica headquarters of lifestyle and wellness brand Goop. The two-floor HQ provides a unified workspace for Goop, which was founded by actress Gwyneth Paltrow. Prior to this team members had been scattered between different buildings.
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"We designed their new, light-filled headquarters in Santa Monica to preserve the buzz they'd maintained in close quarters, while giving big ideas room to roam," explained Rapt Studio.
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Curved forms go on to feature in the adjacent waiting area where a pink, crescent-shaped sofa and bench seat perch on a woven circular rug. An oversized white pendant light is suspended overhead, while behind stands a golden wire-frame screen. Tapping into Goop's wellness-focused ethos, Rapt Studio also made sure to incorporate a yoga room and a number of secluded lounge spots and private booths for staff.
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"These spaces – cocooned and concealed – are designed for reflecting, replenishing, and recharging,".
Goop Offices
California based design agency Rapt Studio has used curved furnishings and soft colours to create a calming ambience inside the Santa Monica headquarters of lifestyle and wellness brand Goop. The two-floor HQ provides a unified workspace for Goop, which was founded by actress Gwyneth Paltrow. Prior to this team members had been scattered between different buildings.
ㅤ
"We designed their new, light-filled headquarters in Santa Monica to preserve the buzz they'd maintained in close quarters, while giving big ideas room to roam," explained Rapt Studio.
ㅤ
Curved forms go on to feature in the adjacent waiting area where a pink, crescent-shaped sofa and bench seat perch on a woven circular rug. An oversized white pendant light is suspended overhead, while behind stands a golden wire-frame screen. Tapping into Goop's wellness-focused ethos, Rapt Studio also made sure to incorporate a yoga room and a number of secluded lounge spots and private booths for staff.
ㅤ
"These spaces – cocooned and concealed – are designed for reflecting, replenishing, and recharging,".