Goop Offices

California based design agency Rapt Studio has used curved furnishings and soft colours to create a calming ambience inside the Santa Monica headquarters of lifestyle and wellness brand Goop.  The two-floor HQ provides a unified workspace for Goop, which was founded by actress Gwyneth Paltrow. Prior to this team members had been scattered between different buildings.

"We designed their new, light-filled headquarters in Santa Monica to preserve the buzz they'd maintained in close quarters, while giving big ideas room to roam," explained Rapt Studio.

Curved forms go on to feature in the adjacent waiting area where a pink, crescent-shaped sofa and bench seat perch on a woven circular rug. An oversized white pendant light is suspended overhead, while behind stands a golden wire-frame screen.  Tapping into Goop's wellness-focused ethos, Rapt Studio also made sure to incorporate a yoga room and a number of secluded lounge spots and private booths for staff.

"These spaces – cocooned and concealed – are designed for reflecting, replenishing, and recharging,". 


Featured Brands Massproductions Resident
Interior Design Rapt Studio
Photographer Madeline Tolle
Words Natasha Levy