Alia Raza spent the last decade living and working between New York and Los Angeles creating short lms, video art works, performance and objects that have shown at Palais de Tokyo in Paris, the Scope Art Fair in New York, the Palazzo Morando in Rome, the Design Museum in London, and the Marfa Film Festival. Her most noted work, The Fragile White Blossoms Emit a Hypnotic Cascade of Tropical Perfume Whose Sweet Heady Odor Leaves Its Victim Intoxicated (2008- 2013), is a series of 15 videos featuring various gures in the worlds of fashion, art and entertainment, and was inspired by the scent of white night blooming owers.
Ezra Woods comes from a line of orists based in Los Angeles for four generations. Having engaged in art and fashion, some of his notable creative accomplishments include a collaboration with Jason Rhoades on fragranced objects for the late artist’s seminal opus exhibited at David Zwirner Gallery and documented in The Black Pussy monograph published by Steidl, as well as creating the site- speci c conceptual scent work Untitled Scent and Window Display exhibited at the prestigious LAX ART. Through his professional background as a noted fashion stylist and consultant for luxury brands, Woods has worked with some of the most important Haute Couturiers and Academy-Award winning performers of our time.
Régime des Fleurs celebrates the ultimate bringers of peace, pleasure, and joy: flowers. Régime des Fleurs, whose name means ‘reign of flowers,’ was founded in Los Angeles in 2014 by artists and self-taught perfumers Alia Raza and Ezra Woods. Together, they envisioned Regime des Fleurs to be as much an art practice as it is a brand.