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Simon James Design
East By Kvadrat


Kvadrat Sale

Handwoven from a single rope, East finds its beauty in simplicity and in handmade imperfection. After much experimentation, this pure, simple design emerged from finding a rhythm in the weaving technique. Once the warp is constructed, the rope is woven continuously through it, both ends coming together in a lanyard knot in one corner. Made by skilled weavers from Northern India, the result is a thick, warm, durable and reversible rug suitable for both domestic and commercial use. Available in 5 colours ways








Maximum size: 4000mm x 5000mm

Country of Origin: India


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Designed by
Hella Jongerius

Hella Jongerius’s research on colours, materials, and textures is never complete. All her questions are open-ended, and all her answers provisional, taking the form of finished and semi-finished products. These are part of a never-ending process, and the same is essentially true of all Jongeriuslab designs: they possess the power of the final stage, while also communicating that they are part of something greater, with both a past and an uncertain future. The unfinished, the provisional, the possible – they hide in the attention for imperfections, traces of the creation process, and the revealed potential of materials and techniques. Through this working method, Jongerius not only celebrates the value of the process, but also engages the viewer, the user, in her investigation.



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