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Simon James Design

Custom Design

We craft furniture and lighting solutions for both residential and commercial customers.

This service is realised by our in-house design talent. We then work closely with some of New Zealand’s best cabinet makers, metal workers, fabricators and upholsterers to produce lasting objects that will never be thrown away.

Custom is a great option.

For someone who loves a design from our collection but would like it made to fit a specific space or aesthetic. This includes changes to dimensions, materials and finishes.

Architects and interior designers who are after a special solution for their client. We can utilise existing products, designs and production processes, depending on the brief.

The ambitious commercial client who wishes to work directly with us to create tailored design outcomes.


Here are just a few of the ways our Custom Design service works. 

Custom for Residential

Our Border Coffee Table was recently customised with a new finish to work with the existing tonal palette of a client's living room. The existing dark marble top was replaced with a bright rust coloured Rosso Alicante marble. 

Nonn's Soul dining table and many of our other dining tables have received similar custom treatment, altered to suit unique space requirements, from the expansive dining hall to an intimate entertaining nook. 


Custom for Commercial: Air New Zealand

A complete design solution for the Air New Zealand Christchurch Regional Terminal. We designed and made from scratch a lounge leaner system to take in the view that surrounds the terminal while maximising seating capacity.

Our client required all components to arrive via a single door, airside, on level two of the terminal building. These constraints became positive influences on the final product, which could be broken down into a series of components.

The result: a fluid, soft-wired and hardy solution to accommodate the terminal’s increased passenger flow.

Nationwide freight and delivery is part of our Custom Design service. We can have completed furniture delivered, brought in and installed by a white glove service team.

All our custom designed furniture is made in New Zealand


If you can’t find the perfect piece of furniture from within our collection, if it's not quite the right size, finish or colour, then talk to us about our custom design service. We look forward to collaborating with you. 

For commercial, please contact Julie Forder  -

For residential, please contact our Residential team -


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